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Audio: Benjamin's appearance on the "Growing Your Business" radio show

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This is a collection of MP3 audio files drawn from Benjamin's 12/18/06 appearance on "Growing Your Business." The interview focuses on how Benjamin has successfully marketed his astrology practice, and on his Smart Marketing for Lightworkers, Bodyworkers and Holistic Practitioners workshop. The interview is packed with Benjamin's marketing tips for making your practice more profitable!

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The entire interview, with non-interview portions of the 60-minute show edited out (48:32)

Benjamin's best marketing tips from the interview (12:37)

Individual marketing tips from the interview. (You can hear all seven of these play as one audio file by clicking on the "Benjamin's best marketing tips" link above.)

Advertising versus "free" marketing (1:32)
Benefits and advantages (1:03)
Crafting a business name (2:08)
Guarantees (0:29)
How I've marketed my astrology practice (2:45)
Permission marketing (1:42)
Put the benefit in the headline! (1:28)